Design Dekko launches its first ever pop-up ‘Connections’ in Pune

Sujit Patil, Vice President & Head - Corporate Brand and Communications, Godrej Industries, talking about Design Dekko and the pop-up event 'Connections' for the AID community

‘Connections by Design Dekko’ a one-day pop-up event celebrating spaces and minds who shape them, made its debut at Godrej Rejuve, Keshavnagar, Pune in the presence of leading architects, interior designers and home décor enthusiasts.

Connections by Design Dekko is a series of pop-ups that drives the on ground presence for the platform. From existing or potential home owners, design enthusiasts to the most celebrated minds in the architecture and interior designing space, Connections by Design Dekko aims to create an experience relevant for all through conversations and cross-pollination of ideas.

Connections by Design Dekko encompassed experience zones, masterclasses, and conversations on how technology is shaping future-ready living spaces. The pop-up engaged architects and interior designers through affiliate programs and collaboration opportunities with various participating brands. The security zone by Godrej Security Solutions & Godrej LocksS showcased world-class security and safety solutions. Godrej Properties presented its initiative called Easy Beginnings connecting potential homeowners with its financing partners such as Axis Bank, and Home Capital to make owning their dream home more convenient. At the U&Us zone, homeowners received a free consultation from interior designers.

Architect Kalpak Shah of Studio Course shared simple tips and tricks that one can do to style their home beautifully. Closely following, homeowners received a crash course in how to use technology to make their homes chic, smart, safe and secure.

The evening saw eminent speakers like Sarah Sham, Essajees Atelier, Richa Bahl, Richa Bahl Design Studio and Nishita Kamdar, Studio Nishita Kamdar present their design journey inspired by colour. Renowned architect & urbanist, Madhav Raman of Anagram Architects, inspired the AID community with a thought-provoking session on how future technology is shaping the design industry. Painter and sculptor Ketaki Pimpalkhare and Yash Soni, Micro Sculptor, pencil carvings took the audience through their journey and explained how art is a medium for them to express their thoughts.

Commenting on the initiative, Sujit Patil, Vice President & Head Corporate Brand and Communications, Godrej Group, said, “Godrej Group has always been at the forefront of creating platforms that foster engagement and collaboration. We are overwhelmed with the response received for our first pop-up event ‘Connections’ by Design Dekko. We launched Design Dekko just earlier this year and saw a phenomenal response from the architect, interior designers, and allied communities. Through our series of pop-ups, we aim to bring together the collective wisdom of design enthusiasts and professionals on one platform to cross-pollinate ideas and collectively raise the bar of the industry.”

Connections by Design Dekko was supported by Gyproc India, Godrej Security Solutions, H&R Johnson India, Godrej Locking Solutions & Systems, U&Us, Josh Talks and Godrej Properties.

Speaking on the collaboration with Design Dekko, Dinesh Vyas, Senior Vice President & Head – Marketing, H&R Johnson India, said, “ I feel, the initiative ‘Design Dekko’ can add lot of value to the domain of architecture and particularly in interior designing by establishing a communication between users, designers and product makers. Having keen interest in this domain and taking few initiatives like patronising a design Journal (INSIDE), and its online content platform on the subject of design, it did not take time to go ahead on our partnership with Design Dekko, an unique initiative of Godrej Group. At H & R Johnson, we are confident to co-nurture this platform, and add value by bringing unique ceramic surfaces and bathroom products to complete the home styling space.”

“It’s a great experience to associate and part of curating the property ‘Design Dekko’,which is first of its kind a brand agnostic platform that celebrates spaces and minds.  It enables the design professionals to connect, engage, showcase and build strong connections within the fraternity. An initiative to create an integrated ecosystem in the design space by the brands for the brands & design professionals”, added, Anirban Mukhuti, Marketing Head, Saint-Gobain India – Gyproc Business.

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