CERA enters water heater segment with the launch of Viva range of instant and storage water heaters

CERA has entered water heating solutions segment with launch of Viva range of instant and storage water heaters.

Atul Sanghvi, Executive Director, CERA says, “the market for water heaters in India is growing at an annual rate of 15%, an estimated market size will be close to INR 2,500 crores and at CERA we aim to capture 10% of the organised  electric water heater market within a year by using the strength of our brand and distribution channel”.   The organised sector constitutes 60% of the market, of which 70% is electric water heaters.

CERA Viva water heaters feature advanced technology infused with Italian styling matches bathroom of every décor, compact in size saves space, thermostat and auto cut-off save time and gives safety.  They are further enhanced with state-of-art materials to extend lifespan and a range of other safety functions.