BSH Hausgeräte GmbH, Europe’s largest home appliances company, has held the ground-breaking ceremony of its upcoming refrigerator factory at its 44-acre Chennai facility in India.
According to a company release, the company will be investing 100 million Euros over the next four to five years across building brands, technology centre, setting up its robust refrigerator factory to bring best in class German technology in India. By 2021, the new facility will manufacture approx. 41,000 units of Bosch refrigerators, targeting more than 400,000 units by 2028 for domestic consumption as well as export to other emerging markets. The facility will give direct employment opportunities to almost 500 staff by 2027.
Commenting on the first Refrigerator facility, Michael Schöllhorn, Member of the Board of Management (Chief Operating Officer), BSH Home Appliance Group, said, “At BSH, we believe there lies immense growth potential in the emerging regions of India, owing to the vast populace and their budding aspirational needs that contribute to a growing Indian home appliances market. In the last few years, BSH invested over 100 million Euros into India to develop its Chennai facility, the Tech Centre, R&D and brand stores to produce localised offerings for India. In line with our ‘Make in India’ commitment, we will continue to extensively invest in the country and build innovative India specific products.”
“BSH brings over 51 years of global experience in manufacturing top class refrigerators across 50 countries, with India ranking the third largest country (unit based) in the cooling category. Our products have resonated well with our Indian customers, especially the cooling, dishcare, and laundry categories which have witnessed significant growth over a short period of time. Our new facility reinforces our commitment to the Indian market and the Government’s Make in India’ campaign, by innovating and designing products specifically for the Indian market,” said Gunjan Srivastava, MD & CEO, BSH Household Appliances Manufacturing Pvt. Ltd, India.
Launched in 2015, the Chennai facility so far has manufactured Bosch front loading washing machines. Recently, the laundry category successfully achieved an astounding milestone producing 5,00,000 front load washing machines in India.