BoConcept, Danish designer & retailer of Scandinavian furniture products and accessories, launched in Mumbai in the plush interior hub, Raghuvanshi Mills, Lower Parel. The event was hosted in collaboration with Nisha JamVwal, luxury brand consultant, interior architect, columnist & writer. All roads led to the year-end champagne sundowner where architects, designers, artists, authors mingled with lawyers, influencers and the social set. The evening welcomed the likes of Ashish Raheja, Pearl Hafeez Contractor, Singing Maestro Anu Malik accompanied by his beautiful daughters Ada and Anmol who are onto becoming stars in their own right, Suchitra Krishnamoorthi, Azeem Khan and Sameena khan, world famous artist Sudershan Shetty with his television star wife Seema Shetty, Vrindavan Solanki, Actor Pooja Batra, Bollywood actor Sahil Salghatia, artist Sunil and Tanuja Padwal, Arzhan and Khushnuma Khambata, artist Brinda Chudasama Miller and architect Alfaz Miller, Artist Sanjiv Sonpimpre, Krsna Mehta, artist Kahini Arte Merchant, ad guru Preeti Vyas Gianetti, lawyer Abha Singh, lawyer Mrunalini Deshmukh, Sanjay Maroo musician, producer and politician DeepshikhaWith
With its inception in 1952, BoConcept offers a complete selection of furniture products and accessories giving interior solutions for the entire home. BoConcept stands for creating a living concept, part of the brand’s name is Bo, a Danish name for living and other part is concept. BoConcept was founded by two Danish craftsmen, Jens Ærthøj and TageMølholm and it is their vision that has turned a small furniture factory into Denmark’s most global retail furniture chain with more than 260 successful franchise-driven Brand Stores in more than 60 countries.
BoConcept stores worldwide are designed according to up and coming global mood & style trends, the brand has zeroed in on the Metropolitan & Scandinavian styles and adapted them to their New Collection. The Metropolitan style comes from the big-city lifestyle of the upscale metropolis whereas the Scandinavian style brings BoConcept back to its Nordic roots and design heritage where natural light plays an important role in creating a specific mood. Each studio all over the world is carefully curated keeping in mind International standards and these two styles will be clearly reflected at the new store.
The BoConcept store in Mumbai will constitute of 13 in-house studios, which will illustrate various living spaces of a home like The Living Room, The Bedroom, The Dining Room, The Home Office etc. of the home. The brand will be introducing The Vancouver Dining Table, the Adelaide Living Collection, the Torino Table, the Billund Coffee Table and The Gent Bed from their New Collection; whereas the iconic Imola armchair, the Retro inspired Carlton sofa, the extendable Milano dining table will also be a part of the collection at the store.
Commenting on the launch, Mr. Navin Khanna, Director of BoConcept India said, “Our growth is followed by the overwhelming and encouraging response from our customers. Our products, a combination of function and design, are a natural fit for Mumbai homes. To suit both the culturally diverse tastes and price points in India, we relentlessly focus on providing our customers with products that are innovative and high on utility. Our aim is to become the preferred choice for consumers in Mumbai looking for quality at an attractive price.”
Built with passion and persistence, the brand’s mission is to spoil the urban-minded customer with affordable modern furniture and accessories. The Interior Designers at BoConcept care about furniture and urban design as much as you do. BoConcept’s design and product knowledge can help you make the best choices for your spaces.
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