BoConcept, Danish designer & retailer of Scandinavian furniture products and accessories, launched in Raghuvanshi Mills, Lower Parel, Mumbai. The event was hosted in collaboration with Nisha Jamvwal, luxury brand consultant, interior architect, columnist & writer.
The BoConcept store in Mumbai will constitute of 13 in-house studios, which will illustrate various living spaces of a home like The Living Room, The Bedroom, The Dining Room, The Home Office, etc. The brand will be introducing The Vancouver Dining Table, the Adelaide Living Collection, the Torino Table, the Billund Coffee Table and The Gent Bed from their New Collection; whereas the iconic Imola armchair, the Retro inspired Carlton sofa, the extendable Milano dining table will also be a part of the collection at the store.
Commenting on the launch, Navin Khanna, Director, BoConcept India said, “Our growth is followed by the overwhelming and encouraging response from our customers. Our products, a combination of function and design, are a natural fit for Mumbai homes. To suit both the culturally diverse tastes and price points in India, we relentlessly focus on providing our customers with products that are innovative and high on utility. Our aim is to become the preferred choice for consumers in Mumbai looking for quality at an attractive price.”
BoConcept stores worldwide are designed according to up and coming global mood & style trends, the brand has zeroed in on the Metropolitan & Scandinavian styles and adapted them to their New Collection. The Metropolitan style comes from the big-city lifestyle of the upscale metropolis whereas the Scandinavian style brings BoConcept back to its Nordic roots and design heritage where natural light plays an important role in creating a specific mood. Each studio all over the world is carefully curated keeping in mind International standards and these two styles will be clearly reflected at the new store.
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