Berger Paints India Ltd, the second largest paint company in India, introduced Express Painting, which provides a faster, cleaner and better painting experience.
Vinod Das, Head – Consumer Services, Berger Paints India Ltd., says “Indian Paint industry is at the cusp of a tectonic shift. As the disposable income of the consumer grows, and hassles of painting are negated by use of automatic tools, skilled painters and an end to end professional service which includes site visit, estimation, furniture shifting, supervision and post painting clean-up, consumers would be willing to paint their homes more frequently which will lead to a significant jump in the per capita consumption of paint in India in the next 5 years.”
This innovation creates a win-win situation for all and every stakeholder in the value chain gains from it.
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