Bent Chair launches its first flagship store in Delhi

Bent Chair, one of India’s leading e-tailer furniture and décor brand, has opened its first flagship store in Janpath, New Delhi. With 01 as its pin code, Bent Chair is all set to spread its quirk to the capital, starting with Delhi’s centre. Owned by father-daughter duo, Natasha and Neeraj Jain, Bent Chair is best known for their eccentric designs and bold style.

To set its flagship store apart from other outlets, Bent Chair has curated an exclusive Flagship collection for the studio, designs for which have been inspired by the best of the brand. The store also features some of Bent Chair’s best collections, such as Lokalferi, Rocky Star, Metallic, Contemporary, Art, and more. The floors and walls feature muted and dark colours, highlighting the décor and designs without any visual distractions.

Natasha Jain and Neeraj Jain, CEO & Co-Founder, Bent Chair

Natasha and Neeraj have designed the outlet to offer a unique retail experience to all their customers. The studio has been divided into several sections, with each section decorated and furnished to reflect rooms of an apartment, allowing the customers to envision the décor in their homes. Another section boasts an indoor-outdoor seating, with aesthetically relaxing plants hanging from a sunroof, allowing natural light into the store. Emphasis has been made on lights, with each section decorated in different lights that complement its concept. The store boasts of a new line of end tables, sculptural lights, vibrant couches, embellished wall art collection, large-sized paintings, infinity mirrors and beaded art. Exuding the marble and water-jet technology, this store is housing some of the refined designs by Bent Chair. One can see the velvet line in the form of lights, in-lay cutting tables composed of onyx, marble and MOP respectively. In addition, the studio showcases a lot of brand’s styling aids, with a wall dedicated to 700 kinds of upholstery and displays for other collections.

Adding to the outlet’s unique features, Bent Chair Studio also features an interactive screen on one wall, introducing the revolutionary styling agent, Bent Reality, which will help the customers understand interior styling and act as a personal guide in designing their homes. With this flagship store, Bent Chair has not only revolutionised décor and furniture retail but also created a unique lifestyle centre, in tandem with Plum By Bent Chair on the second floor.

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