Asian Paints, leading Paint brand, in their effort towards reviving the art launched Folk in Vogue- a Wall art design concept by Colour with Asian Paints Store.
Interior Designer Krsnaa Mehta launched a plethora of wall and décor designs, at Asian Paints Colour Store, that are fashioned by the artists who used their talent in creating those wall arts. He spoke about reviving dying arts of India and the art forms used in Folk in Vogue range. The art form offered in the Folk in Vogue collection ranges from Gond to Warli, Kalamkari to Madhubani and Pattachitra. One can explore the variety of designs that can be painted on the walls as well as on furniture to give home a customised look- one that suits your taste and the mood of your home. The designs are hand-painted on walls by skilled artisans from the birth places of these art forms.
Krsnaa Mehta stated during the launch “Through Folk in Vogue collection Asian Paints aim to inspire and bring back our cultural influence at our home and revisit our roots. We have today forgotten what our heritage was and lost all connect with our legacy. It is a great way for art enthusiasts to ‘feel at home’ in true sense by adding a dash of folk art to their décor. It is suited for every Indian home, be it ethnic or modern. Asian Paints also seek to inspire their customers in making the choice based on their space/personality through their bespoke consultation services”.