Asian Paints Launches Nilaya Naturals – Pure, Organic Paints

An Organic Paint

The Asian Paints culture of innovation and best practices ensures every brand is the culmination of the most advanced technology, research and development so that the Indian consumer enjoys outstanding paint products and services. The launch of Nilaya Wallcoverings in 2014 is the result of this vision. And now, in keeping with our tradition of firsts, we are proud to launch a breakthrough product, Nilaya Naturals. A pure, wholly organic paint.

 Nilaya Naturals

Earth safe and formulated with over 95% natural ingredients, Nilaya Naturals is robust from deep within, creates breathable layers and has a clean, fresh smell. Its carefully chosen palette is tonally perfect and created with a unique blend of pigments sourced from around the world. Unlike other paint products, Nilaya Naturals delivers a vintage-inspired finish that is flawlessly matte, with a beauty that only grows deeper with time, making it the ideal addition to any home.

Natural Ingredients. Responsible manufacturing

The enduring beauty of Nilaya Naturals comes from the unique way in which natural ingredients like soya bean extract, casein, calcium carbonate, castor seeds and neem oil have been skillfully blended to create an organic and robust paint.

This scrupulous attention to detail means we are able to deliver a superior natural product with a 10-year performance warranty.

What makes NN Unique?

Its organic composition and a special painting system (base coat + top coat) make the layers of Nilaya Naturals porous and breathable so air flows through freely. Humidity and temperature are naturally regulated and as a result, microbial growth is greatly reduced. What results is a healthy and comfortable living space.

A perfect soft, matte finish inspired by flower petals grows deeper with time just as natural materials do when they acquire a patina. The vintage finish adds natural, textural beauty to the walls evoking a beautiful emotional response.

Nilaya Naturals does not release environmentally unfriendly volatile organic chemicals into the atmosphere. It has a clean, fresh smell, unlike typical paint products. This means that your painting experience is pleasant and your spaces remain healthy and fresh long after painting is over.

All the naturally sourced ingredients return to the earth unaltered at the end of the paint’s life, keeping the environment unharmed. Additionally, the great care taken in manufacturing and packaging ensures that with Nilaya Naturals you choose a paint that is healthy for you and the planet.

Nilaya Naturals offers a colour experience that is as unique as the paint. The palette features 35 handpicked shades, each a custom blend. These are provided in individual sachets which can be mixed with the paint to create custom colours – with tonally perfect results every single time. By varying the quantity you can develop very specific colours. For now, each one comes in three variations – adding up to a palette choice of 105 colours. So, for the first time, the customer has complete control over the precise tonality of colours.

Natural Pigments

Nilaya Naturals paint is composed of unique pigments sourced from all over the world. Each pigment imparts a special characteristic to the colour making Nilaya Naturals as splendid as colours found in nature.

The Palette

Each shade in the Nilaya Naturals palette is crafted by a master colour maker by artfully blending each unique pigment. The blend is then stabilised through a patented process to ensure that it is easy to mix into the paint and create a consistent colour every single time.

The uniqueness of each colour comes from the way it is created. And the mood each colour evokes is captured in a poetic name.

The end result is an exceptional paint with colours that are deeply soothing, does not hurt the environment or our health, is breathable, non-odorous and only becomes more vivid as the years wear on.

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