The 16th edition of Asian Paints ColourNext19 unveils ‘Awakening’ as the Colour of the Year 2019.
The Asian Paints Colour Marketing team collaborates with the finest purveyors of design from a wide range of disciplines — architecture, interiors, fashion, sociology, advertising, F&B and media — to put together the most comprehensive guide to colours, materials, textures and finishes for those who design for India.
This year’s ‘Colour of the Year’, Awakening is a shade of plum, alive with the dynamism of being woke. The dignity and power of purple fused with the humility of brown, it personifies the strength to stand up. Awakening is the colour of courage.
Speaking on ColourNext 2019, Amit Syngle, COO, Asian Paints Limited said, “At Asian Paints, we have been studying colour and its myriad influences on lifestyle in India since 2003. And year after year, we are fascinated by the stories that emerge out of the chaotic, creative landscape that is this country. In its 16th edition, ColourNext brings you four powerful colour stories that will find expression across design disciplines in the months to come. “