What seems like the gen-next of architecture development and real estate retail, a Noida based architecture design firm, has now started implementing virtual reality to adapt real estate projects for builders, in India and abroad.
Architect couple, Gautam and Tithi Tiwari started SmartVizX two years ago after they realised there was a gap in how the builders were presenting their projects to prospective buyers, how buyers were perceiving the project and what was being delivered at the end.
“We being architects ourselves got misled while buying an apartment. Sometimes a 2D design even if it is animated doesn’t express a project properly to prospective buyers. Buyers often feel cheated by what they see in a brochure and what they finally get. With VR, people will get the real experience of living in their yet to be made apartment. From how much sunlight is expected to enter a certain room, to what furniture would go well with a certain flooring, all this can be understood, much ahead of the client even signing the first cheque,” Gautam Tiwari, founder of SmartVizX said.
Amarjit Singh, head of projects, ASF Infrastructure who have implemented this at their Gurgaon office to highlight various projects to customers, said, “It moves the pitch far beyond 2D. This is experiential and informed purchase. VR selling seems to be emerging as the next big way of doing business in real estate.”
“It is a good tool, people are trying it, but it is still an expensive technology. High end, luxury buyers, people who are investing from abroad may find it more useful. Virtual Reality doesn’t seem to be the way people in the affordable sector will buy their houses. For this segment, going to a sample flat and experiencing it will continue to be the method of booking a flat,” Honey Katiyal, Founder and CEO of Investors Clinic, a Real Estate promoting company, said.