AO Smith India aims to expand market share in RO water purifier segment

AO Smith, the USD 2.64 bn American MNC, in an effort to strengthen its presence in the water purifier segment in India, has launched Green RO water purifier. The enhanced version of the product will save two times more water than an ordinary RO purifier with Advance Recovery Technology (ART). In the first phase, the product has been launched in top 23 cities and the company plans to introduce the same in other tier 2 cities early next year.

“I believe today’s consumers are more environment conscious and will adopt our new technology that saves water. RO water purifiers being a high growth category in the country, we are constantly strengthening our distribution and reach in the segment. While there is stiff competition in the water purifier segment in the industry, our services, technology and quality will help us stand apart and drive our growth in the sector. We also take pride in offering the industry best after sales service to the consumers,” said Parag Kulkarni, MD, A. O. Smith India Water Products Pvt. Ltd.

“We’re expecting a strong double digit growth in the coming years and our share of revenue from the water purification to our overall revenue would certainly increase” added Kulkarni.

The water purifiers market in India is pegged at about INR 3,000 crore and it is growing in double digits. With 100% purification USP and exclusive patents, AO Smith India is one of the major players in the water purifiers segment in the country, with a double digit growth in its reverse osmosis (RO).

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