Anchor by Panasonic to grow Penta Modular brand to a 5000 million INR brand by 2018

Anchor PanasonicAnchor Electricals Pvt. Ltd (A Panasonic Group Company) was the proud recipient of Stars of the Industry Group Design Plus Excellence Awards associated with BBC Knowledge and powered by CMO Asia for Product Design Excellence.

The Design Plus Excellence Awards are divided in four broad frame categories comprising of Product / Industrial Design, Communication / Multimedia Design, Architecture / Interior Design and Fashion Design with 25 sub-categories. Anchor won this award for its newly introduced range of Penta Modular switches, the Modular Switch that boasts of a contemporary look, higher aesthetic appeal and safety features at the lowest price-point.

Receiving the award, Mr. Lalit Malhotra, DGM, Advertising stated, “The award is a tribute given to the company’s design expertise as the new Penta Modular range design was done in-house using the guidance of Panasonic Japan. The design is registered with the Government of India as well.”

Speaking on the same Mr. Ashok Gangar Director, Sales and Marketing Anchor Electricals stated, “Brand Penta holds a special place in the heart of every Indian as it was the first Piano Switch of India. Penta Modular is the latest offering under the brand, a Modular offshoot of Penta with unique design and better safety features across the lowest price-point. We introduced this switch range last year, eyeing the aspirations of the youth with a clear focus on keeping it as a value plus offering from Anchor by Panasonic. Our idea was to design a modular switch that offers unrivaled safety features at the most affordable price-point, eyeing the impetus given by the government on affordable housing and infrastructure development. The range amongst many others, boasts of feature such as a socket with Urea backpiece that is fire-retardant. Penta Modular range has grown to be a 2000 million INR brand under a span of 18 months and we have also introduced color plates and chrome-collared plate additions in the same. We expect to grow this brand to cross the 5000 million INR mark over the next two years.”

The company is eyeing a significant growth in the business segments of Wires and Cables, Fans and Switchgear as well. It’s Advanced EFFR adhering to ASTM & JIS standards is the first germfree Wire in India. It has introduced LAN CABLES making a foray into the commercial wires segment last month.

At the same time, the company is also catering to the growing aspirations of the premium segments as well. It’s UNO Switchgear range will soon add products fulfilling the needs of commercial premises. UNO Super DB is an innovative idea of DB in parts, saving installation time, costs as well as waste due to product damage. The entire range adheres to IS standards. The company has already introduced a wide assortment of 297 Architectural, Professional and Commercial LED luminaires under brand Panasonic LED, earlier this year.

The Company is thus eyeing to expand its existing product portfolio extending its complete electrical solutions to various market segments across India and other geographies as well.

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