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IN CONVERSATION



              ‘Our Vision Smart, Sustainable, Space-Saving


              Bathrooms for the Future of Urban Living’





                                                     How does Cera address the
                                                Q issue of space constraints
                                                 in the vertical expansion trend in
                                                 urban areas with a special focus on
                                                 bathroom design?
                                                 Cera addresses space constraints
                                                 in urban vertical expansion with
                                                 innovative bathroom designs that
                                                 maximize functionality, comfort, and
                                                 aesthetics in compact spaces. Our
                                                 solutions include space-saving fixtures,
                                                 modular products, smart systems like   bathrooms, it provides a stylish yet
                                                 concealed cisterns, wall-mounted units,   affordable option.
                                                 vertical storage, and water-efficient
                                                 technologies, all tailored for smaller,   How was the client response?
                                                 high-rise bathrooms.              Q Any case study of designing
                                                                                   compact bathroom which you would
                                                     We would like to understand   like to highlight?
                                                Q your collaboration with interior   The response to Cera’s space-saving
                                                 designers and architects (if any) and   products, particularly the tankless WC,
              Our space-saving products,         their role in developing innovative   has been highly positive. Customers
              especially the tankless WC,        designs?                          appreciate the combination of
              have received overwhelmingly       We (Cera) are affiliated with iiiD to   maximizing space, modern design, and
                                                 practice innovative bathroom solutions
                                                                                   enhanced functionality at an affordable
              positive feedback. Customers       that align with modern design trends   price. The integration of sensor
              value the perfect blend of         and space requirements. These     technology and water-saving features
              space optimization, sleek          professionals play a crucial role in   resonates with urban homeowners

              design, and improved               shaping Cera’s product offerings by   looking to optimize smaller spaces.
                                                                                   Additionally, the tankless WC
                                                 providing insights into the latest design
              functionality, all at an           needs, space optimization challenges,   helps reduce construction costs by
              affordable price, says Sandeep     and emerging aesthetic preferences.  eliminating the need for external
              Abraham, President-                    What are the steps taken in   cisterns, simplifying installation, and
                                                                                   lowering material and labour expenses,
              Sales, Cera Sanitaryware          Q maximizing space in bathrooms?   making it a cost-effective solution for
              Ltd, in a conversation with        Kindly elaborate on the technology   both developers and homeowners.
              Architecture Update.               and raw material used.                Your future plans in maximizing
                                                 Maximizing space in bathrooms
                                                 combines intelligent design, cutting- Q space in compact bathrooms?
                                                 edge technology, and high-quality   Cera’s future plans for maximizing space
                                                 materials. A standout innovation is   in compact bathrooms are focused
                                                 Cera’s tankless WC, which integrates   on further innovation, efficiency, and
                                                 the cistern into the unit, eliminating   sustainability, with an emphasis on
                                                 the need for external tanks and   meeting the evolving needs of urban
                                                 freeing up valuable space. This sleek,   living. Here are key areas of focus: 1.
                                                 modern design also features sensor   Continued Product Innovation, 2. Smart
                                                 technology for added convenience   Bathroom Solutions, 3. Sustainability
                                                 and efficiency. Made from high-quality   and Eco-Friendly Materials, 4. Compact,
                                                 clay, the WC uses minimal water   Modular, and Customizable Solutions,
                                                 per flush, offering an eco-friendly   5. Integration of Vertical Space, 6.
                                                 solution that is both space-saving and   Collaboration with Designers and
                                                 budget-conscious. Ideal for compact   Architects. n



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