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IN CONVERSATION

Can you share the impact
Q of the ‘Zameen Se Judey’
campaign featuring Salman Khan
on brand perception and customer
engagement? What key messages do
you believe resonate most with your
audience?
The ‘Zameen Se Judey’ campaign has
been incredibly special. With Superstar
Salman Khan on board, we wanted to
convey a sense of connection to one’s
roots — something that feels familiar
and heartwarming. It’s this authenticity
that resonated most with our audience.
The campaign wasn’t merely about
brand promotion. In fact, it was about
celebrating the deep, often emotional
relationship people have with their
homes. This connection has definitely
enhanced how our customers see and to educate customers specially IHB’s our brand. This engagement isn’t just
engage with us. (independent home builders) about tile about selling tiles; it’s about delivering
care, design trends, and installation experiences that blend history with
With your focus on technology tips, enhancing the value of their modernity, creating lasting impressions
Q and innovation, how has the purchase experience. in every space. Our mission is to
introduction of tools like the 3D tile Our strategy is focussed on driving continue blending innovative products
visualizer and augmented reality Customer Experience with New Digital with powerful storytelling, enriching
interfaces transformed the customer Innovations, Immersive Showrooms, and lives and spaces alike.
experience at Somany Ceramics? Personalized Design Support. The world of marketing moves fast,
We are going to start a new application so staying relevant means constantly
very soon through which customers The marketing landscape is being curious and adaptable. I stay
will be able to visualize tile application Q constantly changing. How do updated by connecting with industry
online. It will allow customers to you stay ahead of new trends in both peers, following emerging trends, and
experiment with various tiles in their traditional and digital marketing, embracing new ideas. For Somany, it’s
own room setups digitally, alongside and how does Somany Ceramics about balancing the tried-and-true with
they will also have concept rooms incorporate these trends into its the fresh and innovative. We’ve imbibed
and panoramic viewing opportunity strategy? influencer partnerships, rich storytelling,
to help explore combinations and At Somany Ceramics, storytelling and digital tools to create a blend that
styles suited to their preferences and is at the heart of our brand journey. speaks to both our traditional and
requirements. We at Somany combine We believe every tile is more than a younger customers. It’s about evolving
both online chat support and in-store product; it’s a narrative waiting to be without losing sight of who we are.
expert consultations, so customers can woven into customers’ lives. Our recent
receive guidance from design experts launch, the Colorato Collection, is a Balancing professional
at any point in their buying journey. testament to this ethos. This exclusive Q esponsibilities with personal
r
We also conduct design workshops series of eight vibrant, chromatically interests is crucial. How do your
distinct tiles draws inspiration from pursuits in reading, travel, and
the timeless allure of India’s iconic spiritual learning influence your
historical monuments. Each shade is leadership style and decision-making
curated to evoke the legacy, beauty, and at Somany Ceramics?
cultural essence of these landmarks, Reading broadens my perspective,
turning spaces into living canvases that travel keeps me curious and open-
resonate with heritage. minded, and spiritual learning grounds
The Colorato Collection has sparked me. These experiences teach me
a wave of excitement among architects patience, empathy, and the importance
and customers alike. Its unique story, of understanding different viewpoints
coupled with unmatched craftsmanship, — qualities that I believe are crucial for
has not only captured their curiosity but leadership. n
has also deepened their connection with prasenjit.chakraborty@saffronsynergies.in

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