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IN CONVERSATION

design of the Liquid Collection make it a integrating sustainable practices into
perfect choice for consumers looking to our faucet designs and overall product
elevate their bathroom spaces. range, we aim to set a benchmark for
Both of these product lines reinforce environmentally friendly bathroom
VitrA’s position as a leader in the fixtures in the industry.
bathroom fixtures market, showcasing
our focus on sustainability and What is your industry outlook for
sophisticated design. Q the bathroom fixtures market in
India for the coming year?
In what ways does sustainability The outlook for the bathroom fixtures
Q influence the design and market in India for the coming year is
production of your current bathroom optimistic, driven by several key factors.
fixture products? As urbanisation continues to rise,
At VitrA India, sustainability profoundly there is a growing demand for modern
influences the design and production of and aesthetically appealing bathroom
our bathroom fixture products, including solutions that cater to the evolving
our faucets, in several key ways. Firstly, lifestyles of consumers. This trend is
we prioritise eco-friendly materials in our further supported by the increase in
manufacturing processes. Our products, disposable incomes, which enables
such as the 100% Recyclable washbasin, consumers to invest in high-quality,
are made from materials that can be stylish bathroom fixtures.
fully recycled, significantly reducing Sustainability is also becoming a
waste and environmental impact. This significant driver in the market. With a
commitment ensures that our fixtures heightened awareness of environmental What are your future business
not only meet consumer demands issues, consumers are increasingly Q plans for expanding your brand
for sustainability but also contribute seeking eco-friendly products that presence in India?
positively to the planet. promote water conservation and VitrA India is committed to
In our faucet designs, we incorporate minimise environmental impact. At strengthening its brand presence and
advanced water-saving technologies VitrA India, we are well-positioned to enhancing customer relationships to
that optimise water usage without meet this demand with our product solidify our position as a leader in the
compromising performance. Many offerings, including our 100% Recyclable bathroom fixtures market. We plan
of our faucet models are equipped washbasin and water-saving faucets. to open new experience centers in
with aerators that limit water flow The trend toward smart homes major metro cities, offering customers
while maintaining optimal pressure, and integrated technologies is gaining hands-on opportunities to explore our
helping consumers reduce their water momentum, with consumers looking for innovative and sustainable product
consumption. This is particularly bathroom fixtures that offer convenience range. This immersive approach allows
important in a country like India, where and enhanced functionality. Our V us to showcase our commitment to
water scarcity is an increasing concern. Care series exemplifies this shift, quality while addressing consumer
By providing efficient solutions, we incorporating advanced technology for needs.
empower our customers to make better hygiene and user experience. Our customer-centric strategy
sustainable choices in their daily lives. This series not only features touchless prioritizes exceptional service and
Our design philosophy emphasises controls but also integrates smart support, ensuring tailored solutions for
energy-efficient production methods, features that elevate the overall a better bathroom experience. We are
aiming to minimise our carbon bathroom experience, appealing to the ramping up marketing efforts through
footprint throughout the manufacturing tech-savvy consumer. targeted campaigns and collaborations
process. This includes using renewable As we look ahead, we anticipate a with influencers to increase brand
energy sources where possible continued shift towards premium and visibility.
and implementing efficient waste luxury products, as more homeowners We will continue to drive innovation
management practices, ensuring that seek to create personalised and high- by introducing cutting-edge, eco-friendly
our faucets and other products are end bathroom experiences. Overall, designs that meet evolving consumer
manufactured responsibly. the combination of urban growth, demands. By leveraging technology for
Ultimately, VitrA’s dedication sustainability concerns, and the seamless online and offline experiences,
to sustainability drives us to create demand for advanced features creates a we aim to foster a robust brand identity
products that enhance the functionality favourable environment for growth in the and sustain growth, reinforcing VitrA
and aesthetic appeal of bathrooms while bathroom fixtures market, and VitrA India India’s leadership position in the
reflecting our responsibility toward the is excited to lead the charge our cutting- competitive bathroom fixtures market. n
environment and future generations. By edge and eco-friendly product offerings. prasenjit.chakraborty@saffronsynergies.in

Architecture Update l November-December 2024 17