Page 16 - AU_Nov-Dec_2024

IN CONVERSATION

What is the unique selling
‘Our design philosophy prioritises Q proposition (USP) of your brand
energy-efficient production in this competitive landscape?
Our unique selling proposition (USP)
methods to minimise our carbon lies in our commitment to innovation,
sustainability, and exceptional design
footprint during manufacturing’ in the bathroom fixtures segment. We
prioritise creating products that not
only enhance functionality but also
promote wellness and aesthetic appeal,
We prioritise designing transforming bathrooms into personal

products that enhance sanctuaries. Our advanced technologies,
such as the Quantum Flush and 100%
functionality while promoting Recyclable washbasins, set us apart

wellness and aesthetic by addressing the growing demand
for sustainable and water-efficient
appeal, turning bathrooms solutions.
VitrA’s diverse range of collections,
into personal sanctuaries, designed by renowned international
says Tirthankar Sarkar, designers, allows us to offer customised
solutions that cater to varying tastes
Sr. Country Manager, and preferences. We emphasize quality
VitrA Bathrooms India, in a and durability, ensuring that our
products stand the test of time while
conversation with Prasenjit delivering exceptional performance.

Chakraborty. This combination of innovative design,
sustainability, and a focus on customer
experience positions VitrA India as a
leader in the bathroom fixtures market,
How is the market for bathroom functionality, making us well-positioned enabling us to meet the evolving needs
Qfixtures and accessories evolving to meet the evolving needs of Indian of modern consumers.
in India? consumers.
The bathroom fixtures and accessories Can you share any upcoming
market in India is evolving rapidly, What are the major challenges Q product launches that your brand
driven by increasing urbanisation, Q currently facing the bathroom is planning?
rising disposable incomes, and a fixtures market in India? At VitrA India, we are proud to highlight
growing preference for modern and The bathroom fixtures market in India our recently launched products
sustainable designs. Consumers are faces several challenges, despite that exemplify our commitment
now looking for products that not only its steady growth. One of the major to sustainability and exceptional
enhance functionality but also elevate challenges is the increasing competition craftsmanship. One of our standout
the aesthetics of their bathrooms, in both the organised and unorganised offerings is the 100% Recyclable
turning them into personal sanctuaries. sectors. The presence of numerous local washbasin, which is crafted from
We have noticed a significant shift players offering products at lower price eco-friendly materials that can be fully
towards wellness-oriented designs, points makes it difficult for premium recycled at the end of their lifecycle. This
where technology, innovation, and brands to differentiate based solely on product not only meets the increasing
sustainability play a key role. Products quality and innovation. At VitrA India, we demand for sustainable bathroom
like our Quantum Flush and 100% address this by focusing on delivering solutions but also reflects our dedication
Recyclable Washbasin are prime unique, design-driven, and sustainable to minimising environmental impact.
examples of how we are catering to this solutions that add value beyond pricing. We are thrilled to introduce the
demand for eco-friendly and innovative Consumer awareness of water- Tom Dixon Liquid Collection, a striking
solutions. efficient and eco-friendly products collaboration that brings together
The rise of premium and luxury is still developing, requiring us to contemporary aesthetics with superior
segments in India has created a growing consistently educate the market on craftsmanship. This collection features
interest in high-quality, customisable the benefits of choosing sustainable unique pieces that combine functionality
bathroom solutions. VitrA’s collections bathroom solutions, like our Quantum with artistic expression, enhancing the
are designed to offer a seamless blend Flush technology, to overcome this visual appeal of modern bathrooms.
of contemporary design and superior barrier. The innovative materials and visionary

16 Architecture Update l November-December 2024