Roca Bathroom Products Pvt Ltd, India’s leading manufacturer of bathroom products launched India’s first Roca and Parryware Display Studio in Kochi. With this move, the company reinforces its focus on the Kerala market. Catering to discerning customers, the display studio brings together a combination of advanced bathroom solutions by two leading brands of the group including Roca and Parryware.
As per the release, KE Ranganathan, MD, Roca Bathroom Products inaugurated Roca-Parryware Display studio in the presence of renowned architects, developers and trade associates. Spread across 4000 sq. ft., the studio is a one stop shop with complete bathroom offerings on showcase from both brands, highlighting their strengths – design, comfort, functionality, and energy and water saving properties. Live demo stations for many a products are on exhibit for the customer to get a first-hand touch and feel.
On the occasion, Ranganathan said, “Southern India tops our priority list and we are delighted to launch our first Roca – Parryware display studio amidst the biggest festival celebrations in Kerala. The market offers tremendous growth potential with growing exposure of natives to the western world and appreciation for advanced bathroom solutions. With this endeavour, we bring together two power brands offering the best of technology, design innovations and varied range at different price points. The display studio in addition to allowing direct contact with end users, aims to be a meeting point with key specifiers, architects and designers. It allows for enhanced user experience and highlights differential value proposition of each product.”