Form Follows Function

Form Follows Function


AMMO wall organiser
AMMO wall organiser is a self-commissioned product initially presented at the Salone Del Mobile, Milan in 2014. As a holder of stationery or as an object of decoration, AMMO provides the freedom to decide how and where to use it. Handcrafted in leather and wood, AMMO is a wall mounted organiser that is functionally decorative. The wooden containers are turned from eucalyptus wood, the base is walnut wood and the leather is hand rubbed and pinned to the wood using round head brass nails.KVIKK wall unit
The concept for KVIKK wall unit was initially presented at the Salone Del Mobile, Milan in 2014. It was further developed with Godrej into its current form as part of the Godrej Design Lab initiative. KVIKK is a modular wall system designed for a fast, urban lifestyle. Made of walnut wood and brushed aluminium, the user is free to build it in varied combinations of its functions that include a mirror, shelves, hooks and hangers. It is a handy assistant while entering or leaving the house.SLOT Shelf
SLOT shelf is a self-commissioned product initially presented at the Salone Del Mobile, Milan in 2014. It is cut from a single piece of MDF in a way that each piece slots into its own negative space, the idea being maximisation of material usage. The shelf is produced using only the singular process of CNC router cutting.

FOUR SQUARE Sunshine Lighter
The Four Square Sunshine lighter was designed for Godfrey Phillips India to complement the Sunshine campaign running simultaneously for the cigarettes. The idea was to design a handy lighter that visually complemented the cigarette pack, which was achieved by designing a comfortable bevel edged form which was the same height as the pack itself. The outer assembly case is made of pressed aluminium with a frost matte finish and embossed branding.

FS1 Lighters
The FS1 lighters were designed for FS1, a cigarette brand of Godfrey Phillips India. The brief was to design lighters that matched and complemented the cigarette packs in their aesthetic and appealed to FS1 male smokers. This was achieved by designing handy yet visually robust forms in exactly the same colours as the packs. The leaf lighter featured a large stylised tobacco leaf to represent the long leaf flavour of the cigarette. The outer assembly of the lighters is made of pressed brass with debossed branding details and matte paint finish. Both lighters were manufactured in China.

MARGIN table
MARGIN table is a self-commissioned product initially presented at the Salone Del Mobile, Milan in 2014. It is a colour reversible side table in two colours of leather that can be flat-packed and assembled with ease using a hex key. Made of plywood and clad in leather. The leather is partly stitched by hand, a process that adds to its nuovo luxury aesthetic.

BANARAS stools are a set of two self initiated designs that were first presented at the Salone Del Mobile in Milan in 2013. They were inspired by cycle rickshaws and featured typical local patterns made and stitched by an authentic seat stitcher in the city of Banaras. The material for the seat is PVC leather cloth and the base is made of turned steamed beechwood for one stool and router cut MDF in the other.

About The Designer
Unlike Design Co. is a New Delhi based design studio offering specialized service in the design of graphics, accessories, packaging and presentation.
The studio is partnered by Lavanya Asthana, a graphic designer from the NID, Ahmedabad and Harpreet Padam, a lifestyle and fashion accessory designer from NIFT, New Delhi.
With clients that include Wills Lifestyle, Mahindra Retail, Coffee Board of India and Arvind Brands amongst others, the studio aims to work closely with fashion and lifestyle industries. In 2014, Unlike Design Co. exhibited their new accessories and furniture at the Salone Satellite, the young designer’s section of the Salone Del Mobile in Milan. Objects designed by them also retail via their webstore TOWITHFROM.COM, a brand they started in 2014.