Kitply Industries limited, leading brand in the plywood industry to launch QR code enabled app to verify genuine products.
According to the internal research conducted by Kitply industries, it was found that 1 out of every 5 branded plywood products were fake. Keeping pace with such developments, the company developed a specialised QR based hologram which is placed on every piece of ply. The technology works on a simple formula wherein the customer has to download the company’s app on his/her phone from either Apple’s App Store or Android’s Google Play. Once downloaded, the customer would then have to scan the QR code to check whether that particular piece is genuine or not. If found fake, the app would communicate the same to the user and would then also have the required follow-up’s with the company and give the user necessary updates.