With an aim to bring fashion and home décor on the same platform, home décor e-tailer brand, Bent Chair, Co-founder, Natasha Jain has collaborated with Rocky Star, Mumbai-based fashion designer for a home décor and furniture line. There are three exquisite collections in this line; Botanics collection, Baroque collection and Pop collection. The collection will be available at Shoppers Stop and online on Bent Chair’s website.
“The move was driven by multiple inspirations taken from collaborations between high-end fashion designers and fashion brands to bring affordable products to people garnered over the years and teaming up with a fashion designer would help to offer stylish home décor products to people without burning a hole in their pockets,” says Jain.
While Star has an experience in venturing with fashion brands to make affordable fashion a reality. Bent Chair marks his first collaboration with a home decor brand for a similar objective. “A constant search for innovation has always been my muse. Venturing out of my league and experimenting with designs, patterns and colours playing a major role, a home décor brand was the perfect match, given Bent Chair’s take on home décor and interiors in a quirky and fresh sense,” says Star.