Legrand India, an industry player in electrical and digital building infrastructure flagged off their campaign – Legrand Power Energy +ve with the AdvantageYou tour. As a part of this campaign, Legrand will showcase their entire range of energy effective solution starting from XL3 TTA panels, Bus Bar, ACB, MCCB, Capacitors, MCBs, Modular devices, Industrial sockets and Green transformers. A total of four vans with Legrand’s Energy Efficient products will be covering close to 60 cities, 130 locations and over 20,000 km over the span of three months.
The company has firmed up plans to acquire a bigger market share in the growing energy efficiency product category and wants to create awareness and active engagement amongst consultants and contractors on the range of products available with the company. The presence of these vans across cities will facilitate a deeper engagement with the customer, retail network, electricians. The vans will travel across Kerala, Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, Punjab, Rajasthan, Bihar, Odisha, West Bengal and Assam.
In Maharashtra, the van with the entire range of Legrand’s energy effective solution travelled to various locations- Aurangabad, Nasik, Pune, Ambernath MIDC, Vasai, Nagpur to name a few and received a great response. The company expressed its gratitude for the work done by these consultants and contractors.
For Legrand, Maharashtra has been a key geography since Legrand is based out in Mumbai and through this campaign, the company intends to increase their presence even further. Legrand has three state-of-the-art manufacturing units out of which two are in Maharashtra (Sinnar, Nasik and Jalgaon,) seven training centres and one R&D centre in Sinnar. There is also a user experience zone, called INNOVAL in Mumbai. Legrand has a distributor network of over 1000 across the country with over 225 in West region alone.
Legrand is an active player in the Indian electrical market and their products have been used across industrial and residential clients with the idea of conserving energy. To reduce energy footprints and to improve living conditions and convenience, there is a need to develop solutions that optimise energy efficiency. Reduction of energy consumptions in the building is the major factor in the fight against climate change. Government initiatives like Standards and Labelling by the Bureau of Energy Efficiency (BEE) intended to reduce the energy consumption of appliance without diminishing the services it provides to consumers.
Sameer Saxena, Director, Marketing(Group), Legrand India said, “The Energy Conservation Building Code (ECBC) 2007, National Mission for Enhanced Energy Efficiency (NMEEE) was developed by Government of India. The aim was to set minimum energy standards for new commercial buildings and to strengthen the market for energy efficiency by creating conducive regulatory and policy regime respectively. Legrand has vast product offerings in the electrical and digital infrastructure, across several business verticals; many of which highly technical. Being a market leader, the company has a double responsibility to ensure that consumers use products that are environment-friendly and conserve electricity. We hope this initiative will increase our connection with our stakeholders and will create learning on the need and availability of new age energy efficient solutions.”
Legrand India product range also includes Energy Management Solutions as a tool to calculate the energy losses and provides quality solutions to minimise losses. Legrand EMS helps to remotely monitor and audit the energy consumption and take corrective measures to improve energy efficiency.
Legrand India also plans to launch Green Transformers early next year. These Green Transformers will bring down the energy costs across various load conditions. An energy efficient transformer is very important because even at no or fewer loads, a transformer still consumes power to energise the windings. Focus on green transformers is increasing for the past three years due to ECBC code from the Ministry of Power, all green buildings and projects will eventually have to start conforming to this. Legrand wants to actively tap this space and it has a product line to cater to this.