Times Network, the broadcast arm of India’s largest media house Bennett Coleman & Co. Ltd. announced the launch of India’s first 24X7 realty and property news channel, ‘Property Now’. The announcement was made by M K Anand, MD & CEO, Times Network at the inaugural session of FICCI’s The Big 5 Construct India 2015 held in Mumbai on 10 September 2015.
Announcing the launch of Property Now, M K Anand,said, “The Real Estate & Construction industry is a key contributor to the Indian economy today. Poised for an unprecedented growth boosted by the Government’s Smart city and housing-for-all projects, the sector commands investments from over 60% of Indian Household Savings. We felt the industry needs a cohesive and powerful platform where all the stakeholders can exchange their views, communicate with each other, influence the policymakers for the up gradation of the sector and better the life of the common man. Hence, we are delighted to announce the launch of Times Network’s 24-hours dedicated Real Estate and Property channel – Property Now. The channel will aim to address all needs related to real estate, property and infrastructure.”
The new channel will be a unique destination for content and information on the property market, offering viewers unbiased information that makes the home-buying process simpler and more efficient. The channel will be a combination of news, debates, advice and analysis on real estate and allied aspects focusing not only on the buying decision but also on interiors and home improvement. The channel’s mandate is to provide relevant content and accurate information on the real estate market, home loans, the tax and legal aspects of buying a home and as well as advice on home décor in all price brackets.
Faye D’Souza, Editor, Real Estate and Personal Finance, ET Now, while discussing the programming of Property Now, shared, “The channel will have news bulletins that will share the industry and pricing trends and put into perspective any development happening on the day. It will have debates wherein we will get guests who are accountable to the customers to come and talk about what’s happening in this segment. There will be a show wherein viewers can call and address their queries related to properties, and panellists will be demystifying those queries. Besides, there will be features on various subjects like how to decorate your house, how to make it safe for a child etc. The channel will have a broad spectrum of content related to legality of buying properties, financing related to properties, and so on.”
Distributed pan-India, the channel is targeted towards 1mn+ markets initially. In phases, it will reach the target markets currently being served by ET Now. Property Now is expected to grow further because the subject is of interest to a larger set of audience as it will cater to investors, property buyers, builders and infrastructure industry et al.
The channel will be helmed by Faye D’Souza who is also the Editor – Personal Finance & Real Estate, ET NOW and comes with a wealth of experience in the sector. President-News Times Network, Arnab Goswami will guide the new channel and lead the editorial team.