Germany’s 1st premier inn opens with a twist of British charm

officially opened to the public, marking Whitbread’s 1st hotel of the brand in . Adopting European style open-plan lounge, dining and reception areas, the new hotel remains true to its heritage and carries a distinct British charm.

Ensuring consistency of the look and feel of the hotel brand overseas, Whitbread employed trusted design partner, .

The focus for the entire ground floor was to create a versatile public space, functional through day and night.

JSJ Design collaborated with Hamburg based designers JOI Design to ensure the quintessentially English brand catered for local tastes. In addition to the open-plan communal areas, points of differentiation can be found in the bedrooms and bathrooms, where showers replace baths and an imaginative new room layout was developed to meet the expectations of the German guest.

Elsewhere, understated nods to English heritage can be found throughout the hotel, from Chesterfield sofas to the iconic British Bulldog.

Natural wood and dark warm tones are offset by bright shades of turquoise, sunny yellow accents and pink & purple highlights. Statement pendant lighting creates distinct areas and sets the tone for the use of space, from focused and bright in the work zone, to warm and cosy in the lounge and dining areas. The result is a contemporary multipurpose space that adapts to meet the changing needs of guests throughout their stay.



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