Dr Fixit introduces LW+Super, a tonic for M-sand

Dr Fixit, the and waterproofing expert, announced the launch of LW+Super a revolutionary product, to resolve the issues faced with the usage of M-Sand. Manufactured sand has become the future of practices, however, it also has certain limitations. It consumes 25-30% more water, on an average, than the normal river sand, contains larger amounts of micro-fine particles that affect the strength and workability of the screed or , poor bonding properties and develops a high level of shrinkage cracks like a Honeycomb.

(L-R) Nilesh Mazumdar, Chief Executive Officer, Construction Chemicals Retail, Industries; Dr Sanjay Bahadur, Global CEO, Division, Industries Ltd; Dr Anil M. Bendale, Sr Vice President- R&D (Construction Chemicals)

, when mixed with M-sand, offers superior quality which results in increased life-span of a building. The 4 Ace benefits of adding into M-sand are: it increases the workability of the crushed sand mortar and concrete by 30% water reduction in the mix, resists corrosion of steel in concrete, increases the strength and durability of the structure and most importantly waterproofs the concrete and mortar. Its plasticising properties make mortar cohesive and prevent segregation which gives it excellent adhesion to the surface resulting in considerable fewer shrinkage cracks in and reduces rebound loss during plastering by almost 50%. It improves the integral waterproofing properties of cement, concrete & plasters after curing, resulting in longer life of the building.

“Our endeavour has always been to delight stakeholders with innovative and relevant technology while also being true to the environment. With the launch of LW+Super, we aim to offer the construction industry an innovative solution that will help in building a long-standing structure. It is a specially formulated product, specifically designed for M-sand to improve its efficiency and effectiveness. We at Dr Fixit will continue to innovate and offer products that are beneficial for both the construction industry and the end-consumer.“    

Dr Sanjay Bahadur, Global CEO, Construction Chemical Division, Pidilite Industries Ltd

“We at Dr Fixit have the right solution to combat the leakage and dampness issues. We urge consumers to choose the right product like the new age LW+ Super and also to adopt total waterproofing at the initial stage of construction to ensure the longevity of the structure.“

Nilesh Mazumdar, Chief Executive Officer, Construction Chemicals Retail, Pidilite Industries

LW+ Super will be available across Maharashtra. The state observes increased usage of M-Sand over the years and the current consumption is almost at 40 – 45%.

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