CenturyPly, one of the largest sellers of plywood and decorative laminates and veneers in India, launched CenturyArena, an exclusive veneer boutique at Kirti Nagar in Delhi. This experience centre, which aims to provide a holistic vista of the decorative product portfolio of the brand, is a one-stop solution designed for all kinds of veneer requirements of the contemporary consumers.
Commenting on the launch, Shankho Chowdhury, President, Decoratives Division, CenturyPly said, “CenturyPly has always been a consumer-oriented brand, and consumer convenience is of utter importance to us. Delhi happens to be an important hub for veneers in the entire NCR region as well as North India. Thus, our consumers will have an easier access to large category of veneers under one single roof. This unique centre aims to be the conjoint between the consumers and the company, where both experience and trade expectations meet.”
Veneer has been established as an important element in the decorative industry and it has diverse trends and patterns that vary from one region to other. With novelties in decoratives emerging day by day, consumer preference has become more flamboyant, they take utmost care to decide on design, colour texture etc of decorative materials like veneers for their interior space. They prefer to properly experience, compare combinations, product quality and servicing of brands before investing.
This 2000 Sq. ft. exclusive natural veneer store caters to showcase an immersive experience featuring full sheets of the exotic veneers. With a wide collection and display of veneers, consumers will have better options to choose from. Prior to this, the company launched an exclusive laminate and reconstructed veneer experience centre in Mumbai and with this boutique veneer store inDelhi, CenturyPly is venturing into innovative solutions to keep up with the industry demands. This will facilitate the brand to maintain sustainable consumer base in Delhi.